The Strategies You Need to Drive Success
Get the help and insights required to take your business to the next level
See Real Results with Chief Marketing Insights
When you partner with me and Chief Marketing Insights, you’re getting more than just an expert in positioning, personas, and all things marketing–you’re getting a partner with more than 25 years of hands-on, real world business leadership experience. I know how to pull the best out of every organization, and will put my years of expertise to work for you.
Explore my available services below, and contact me directly to create the right program, at the right price, to help your business grow.
Fractional CMO | Retainer
Get the expertise you need at a fraction of the cost.
Whether your organization is in between chief marketing officers and needs someone to steer the ship, or you’re looking to get expert advice as you build your company, a fractional CMO can provide you with full value and full results at a fraction of the cost.
As a fractional CMO, my job is to deliver results quickly, drive your marketing efforts, and give you peace of mind to focus on the rest of your business. I offer different tiers of service based on your specific needs and budget, from a high-level reviewer to keep things running smoothly to a hands-on expert helping with the day-to-da, and everything in between.
Communicating Value Workshop
Define your business’s true north.
Understand the value your business delivers to your audiences, how to talk about it, and who to talk about it to.
Let’s refine your current narrative and align your story with the needs and challenges of your target personas with a fun, engaging workshop. Together, we’ll help you develop and record a solid understanding of your target audiences (buyers and users), crystalize your messaging with positioning statements that work, and outline a strategic content roadmap designed for success.
Market Research & Development
It’s time to truly understand your market.
The best way to improve your business is to gain a deep understanding of your market. This research offering provides invaluable insights into your buyers and users, allowing you to uncover the best approach to reach your market and outperform your competitors.
Whether you’re looking for general research on your whole market, or need specific insights for a new product or service, this research will provide you with the information you need to drive real results.
Sample Research Goals
Increase User Engagement | I’ll identify and profile distinct user categories, focusing on their needs, behaviors, and engagement levels, and provide actionable steps to improve engagement.
Future-Proof Our Products | Let’s understand the if and how market needs are evolving and the implications for your business and your products. Get key insights so you can prepare for the future and stay at the top of the market.
The World’s Most Successful Product Launch | Find out what market obstacles you’ll need to overcome, the best strategies and approaches for your buyers and your users, how to position your product in the market, and more. Let’s rock this launch!
Content Marketing Services
The right words can change everything.
If you’re looking for content marketing services, my team of content experts is ready to jump into action. From content creation, social media copy, email strategy, holistic marketing strategies, and more, my hand-picked team of content creators can handle it all.
Voice & Tone Character Guide + Workshop: The most fun you’ll ever have in a meeting. This 90-minute workshop dives into the key characteristics of your organization through a discussion of movies and television shows with 3-5 key stakeholders who know the company best. Based on this conversation, a specific fictional character will be chosen that will represent the voice of the organization, providing a single source of truth and a clear guide for every writer for the company. A voice and tone guide will be created to provide key insights into this character, making it even easier to create consistency in writing.
Sample Content Marketing Services
Content Marketing Calendars
Nurturing Campaigns
Social Media Campaigns and Strategy
Video Scripts
Infographics
SEO-Driven Content Strategy
Content Audit
Long-Form Content Creation (articles, blogs, ebooks, whitepapers, etc.)
Interview-style articles
Content AI Consultation & Workshop
Podcast Strategy
